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Irregular Choice was born as a response the monochromatic trend which has been dominant on the London footwear scene in the late 90’s. Natural born rebel, ex punk and adventurer, Dan Sullivan has channelled all his knowledge and life experience in this gem among other shoe brands. Starting small with only a handful of unique models he has developed a unique style and gained a strong following. Today Irregular Choice continues to cultivate this early philosophy and stays away from the mainstream trends delivering original creations which will most definitely make you stand out from the crowd. Embellished heels, wood carvings, intricate ornaments and lavish choice of fabrication are the makings of this unique label.