SEO Manager
As an SEO Manager, you will help with Legend Footwears SEO strategy - developing and implementing effective search engine optimization strategies to improve the online visibility and organic search rankings of our company's websites. You will work closely with cross-functional teams, including marketing, content, and development, to drive organic traffic growth, increase conversions, and enhance overall user experience.
Role & responsibilities
- Develop and execute successful SEO strategies, with a focus on ecommerce.
- Analyze the current business & prepare an organic growth plan.
- Take ownership of the organic growth plan & build the SEO team for successful execution of the growth plan.
- Identify technical issues and work with the development team to resolve them.
- Collect data and report on traffic, rankings and other SEO aspects.
Minimum Requirements
- Sound understanding of ecommerce SEO including Google Merchant Center & Google My Business.
- Knowledge of product feed optimization.
- Understanding of search engine algorithms, ranking factors, and SEO best practices.
- Prior experience with ecommerce, UI/UX & website architecture.
- Strong analytical skills and the ability to interpret data, perform keyword research, and generate insights.
- Working knowledge of GA4, Google Tag Manager, Tracking, Attribution & Pixel setup.
- Prior experience in a fast growth digital first business is a plus.
About you
You are a highly motivated, driven leader who thrives in a dynamic work environment. You can take us to the next level with your innovative thinking, problem-solving, and passion for success. You have a strong background in executing comprehensive SEO strategies, including keyword research, on-page optimization, technical SEO, link building, and content optimization. You have an eye for creative development and a natural ability to lead and project manage, while understanding how to develop and execute SEO programs including all traffic, conversion, and optimization efforts to reach revenue goals and KPIs while maximizing ROI.