Digital Marketing Manager
As a Digital Marketing Manager, you will be responsible for spearheading Legend Footwear's digital marketing strategy, including but not limited to: paid search and advertising campaigns, marketing automation efforts, email marketing initiatives, and search engine optimization. This individual should have a successful track record of scaling paid digital media efforts and reporting on metrics to leadership.
Main Responsibilities
- Develop strategies to drive online traffic to our website including overall SEO strategy.
- Track and analyze conversion rates and overall website performance and develop plans to optimize over time.
- Manage digital marketing campaigns through a variety of channels including but not limited to: web, mobile, SEO, pay-per-click, and email.
- Define the process for creating, editing, and delivering high-impact content campaigns across multiple digital channels to our target audiences.
- Collaborate with key business partners in marketing and across the organization on campaigns that increase brand awareness and revenue.
- Improve the usability, design, content, and conversion of online platforms in collaboration with marketing, and other teams.
- Evaluate competitors and research new technologies and website enhancements that create best-in-class digital experience for customers and consultants.
- Focus on website performance, insights, and opportunities that drive toward company goals and key performance metrics.
- Must be on the loop with best practices for digital marketing and equip with the tools needed to market the business online.
- Manage campaign budgets and vendor relationships
Minimum requirements
- At least five years of experience managing digital marketing programs.
- At least 2-3 years of experience working with Shopify
- Strong understanding of current digital marketing technologies and best practices for optimization.
- At least three years of experience in content development and best practices web writing, editing, and publishing experience, including business-to-consumer and business-to-business experience.
- Experience managing digital experiences across platforms.
- Proven ability to drive performance and focus on key performance indicators to meet company objectives.
- Strong project management, communication, and collaboration skills required.
- Experience tracking campaigns from analytics perspective required.
- Previous experience in a similar digital marketing role required.
- Experience in eCommerce strongly preferred.
Preferred skills
- Bachelors degree in Marketing or equivalent field required.
- Knowledge of Microsoft Office 365 app suite.
- Able and willing to go to extreme measures in order to achieve the best outcome for their projects
- Thrive in a rapidly changing business environment.
- Keen interest in working with current digital marketing technologies and adapts well to different software, not afraid to be pushed outside the comfort zone, and problem solver.
- Excellent communication, time management, and organizational skills. Friendly, honest, and trustworthy with a can-do attitude.