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Irregular Choice

 

About Irregular Choice
 

Irregular Choice is known for maintaining creativity and individuality in a world of conformity.  It is more than just the name of a brand. It's a state of mind, a way of being.  A supply of something fresh and fun that maintains imagination and originality above all else.

In August 1999, Irregular Choice was launched from the quaint seaside town of Brighton on the south coast of England, by design entrepreneur Dan Sullivan. Irregular Choice kicked off its first season with its own take on the traditional Japanese split-toe look, which often reappears in current collections. Over the last 10 years Irregular Choice has carved itself a niche and inadvertently founded itself a fan club. Having had collaborations with some of the worlds most sought after brands and designers, we are constantly pushing the boundaries with each collection.  Irregular Choice? has even been named The Viagra of the shoe industry.

  
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